10 years ago, a 6th grader started his YouTube channel.
Today, it's turned into an empire worth billions.
Here’s how that little boy leveraged the power of COMMUNITY to become a household name👇
1/ Get out and talk to people 🤗
When MrBeast kicked off his YouTube career, he spent hours talking to his audience.
He asked them about his content, his humor, his vibe.
Many iconic brands who made it big started this way:
- Mark Zuckerberg walked into Harvard classrooms and made students join Facebook.
- Red Bull scattered their cans outside college parties so people felt that it was the “new cool drink”.
Despite having millions of subscribers today, MrBeast still responds to their comments on his videos and interacts with them on social media.
You can have a great product, a great team, and great investors, but it will never take off until you connect and engage with your target audience directly.
2/ Stand out from the crowd🚶
MrBeast has done some pretty “un-average stuff”.
- He cured 1,000 blind people.
- He gave a homeless guy $20,000.
- He started a “free car” dealership.
He could have kept the millions from sponsors and bought a yacht or a private jet.
But you can’t be above average if you do average things.
Those who are afraid to be a little eccentric, a little authentic, and a little different often blend in with the rest.
And if you’re just like everyone else, you will never become an iconic brand with raving fans.
When it catches the eye, it sells on the fly ;)
3/ Do the little things right🔬
MrBeast's channel has racked up 90+ billion video views.
He pays attention to the littlest details - high-quality production value, captivating visuals, and creative editing techniques.
He'll even spend MORE effort on creating titles and thumbnails than editing videos.
This elevates the entertainment factor and keeps his audience hooked.
The market rewards those who get better before they get bigger.
If you consistently provide a delightful experience to your users across all touch points, your journey to the top is gonna be so much easier.
4/ Create a movement đź’Ş
MrBeast never built an audience.
He built a community.
An audience is a one-way conversation. You talk, they listen.
But a community learns, grows, and builds together.
MrBeast’s community came together for causes they believed in:
- Raising $20m to plant 20m trees.
- Raising $30m to take 30m lbs of plastic out of the ocean.
- Creating food banks and giving out +10m meals.
When a community joins hands to create impact, it becomes a MOVEMENT.
And that’s exactly how winning brands are born.
Scaling to the moon and beyond is only possible when your users are your compass.
#Community is where trust is forged, loyalty is earned, and where brands become legends.
And it’s the best way to go #FromGrassrootsToGreatness 🚀